Archive for the ‘design’ tag
Toot Toot
How Good are you at Tooting your Own Horn? Six Secrets to Writing a Distinctive Brochure
The answer better be “GREAT!” If not, you have a serious marketing problem. Opportunities abound for financial advisors who are willing to be aggressive, provide leadership, and earn trust. It is critical to make certain that people know about YOU.
How do you separate yourself from the crowded playing field of financial advisors? Tell a story for your prospective clients. Create a vision of who you are, what you stand for, and how other clients have benefited from your guidance. Explain the range of services you can provide and the expertise you can bring to each client’s individual challenges. Personalize the experience of working with you.
In this era of confusion and mistrust, it is the personal connection that will draw prospective clients to you. You need a marketing piece to establish your own identity, which is essential when it comes to differentiating yourself from your competition. It empowers your clients and centers of influence to tell your story for you, and it “speaks” for you even when you’re not there to speak for yourself. A corporate brochure, regardless of how nice it is, cannot do that for you. If you want to have maximum impact, you have to start branding YOU!
An effective story achieves the desired result of getting you in front of more qualified prospects. It must answer six basic questions about you and your business:
1. Why are you in business?
Describe the HIGH PURPOSE of what you do. Answer the question (from the client’s perspective), “What’s in it for me?” Be concise; one or two sentences are sufficient. You might also include a Personal Mission Statement and/or a Community Mission Statement.
2. What can your clients expect from you?
Define the VALUES on which you built your business. Articulate the implicit promises you make to your clients. It’s not enough to put nice sounding words like “Integrity” and “Service” on a piece of paper; make sure your story has “teeth.” Take the next step and explain how you plan to deliver on those promises.
3. What do you believe?
Explain your KEY BELIEFS about what to do and what not to do when it comes to investing, managing wealth, etc. Depending on the business model you are trying to build, this could be your Investment Philosophy, Financial Planning Philosophy, Wealth Management Philosophy, or a combination of the three. You will have to call upon your knowledge and experience as an investment professional here.
4. How do you do what you do?
Explain your WORKING PROCESS. Your business model will determine what you do (investment management consulting, financial planning, wealth management consulting, portfolio management, etc.). The goal here is to describe how you do it. Use both images and text. If you’re in the process of evolving from one business model to another, this exercise is especially helpful because it forces you to take a hard look at what you do and how you do it.
5. What qualifies you to advise clients?
Who are you? First, quantify your KNOWLEDGE and EXPERIENCE, including your credentials, professional designations, and positions held over the years. Then, identify who you are outside of work. Include information about your family, interests, personal achievements, and/or community involvement.
6. What makes you different?
Define your POINTS OF DISTINCTION. Tell the reader (listener) why they should do business with you. First, identify the key challenges and frustrations faced by your target audience (business owners, corporate executives, etc.) when it comes to obtaining financial services. Then, prioritize the list, select three to five that you feel are most troublesome, and develop solutions for them. What can you do to eliminate or at least minimize these frustrations for your clients and prospects? The answer to this question will be the basis for your Points of Distinction.
Why should you be spreading the word right now?
Your prospective clients don’t have someone like YOU advising them. Given the uncertainty in the markets and the scandals at the top of America’s largest corporations, they need you now more than ever.
If you have been postponing the creation of a good marketing piece, don’t put it off any longer. If you already have marketing materials but they need to be updated or no longer represent you, make this a front-burner project. Opportunities exist for advisors who know how to lead and who can be trusted. Make sure you let prospective clients know that you are one of those advisors.
Copyright © 2007 Rose Communications, Inc.
About the Author
Eve B. Rose, ABC, CIMA® is president of Rose Communications, Inc. She is a writer and editor who works with financial services companies, both large and small, as well as financial advisory practices. In addition to promotional materials, she writes white papers, newsletter articles, market commentaries, and letters – among other things. Click here to see samples of Eve’s award-winning work. For more information, visit www.everose.com or contact Eve at info@everose.com.
My Toot Toot – Rockin’ Sidney
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Little Toot 1940s store display sign + children’s book Hardie Gramatky,tugboat $349.99 |
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Little Toot by Hardie Gramatky copyright 1939, Book Club Edition $4.89 |
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1953 Little Toot Sleepy Town Train 45 RPM Record $9.99 |
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Menu Toothpick Man The little “weight lifter” in Menu’s toothpick dispenser holds up a clean toothpick in his outstretched arms every time you lift and drop the black cover…. |
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Norpro Bamboo Forks $2.50 These natural bamboo party forks are ideal for managing items at the buffet or on an appetizer tray. They are also perfect for use with fondues and chocolate fountains, as the two prongs hold fruit, marshmallows, and other items on the fork.Pack of 72Size: 3½”Dimensions: 3½”L × ¼”W × 1/16″ThickMaterials: Natural bamboo… |
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Lenox Thomas Blackshear Rudy Toot Ornament $17.47 Rudy Toot Ornament – Thomas Blackshear’S Self-Coined Afro-Nouveau Styled Sculptures Celebrate The Pride Of Heritage, Depth Of Emotions, And The Beauty Of African Americans – Made In Imported… |
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Melody Time (Disney Gold Classic Collection) $9.96 In the grand tradition of Disney’s greatest musical classics such as FANTASIA, MELODY TIME features seven classic stories, each enhanced with high-spirited music and unforgettable characters! Donald Duck — an all-time Disney favorite — puts on a display of jazzy antics as the star of “Blame It On The Samba.” Music becomes a real adventure for a busy bumble bee in “Bumble Boogie.” From the mischi… |
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The Harder They Come $6.33 CLIFF JIMMY THE HARDER THEY COME – SOUNDTRACK… |
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Yesterday & Today $12.77 This may well contain the best Toots Thielemans you never heard. A stunning collection of both rare and great music, starting with his earliest recording as a soloist and ending with a memorable duet in the new millennium. Producers Cees Schrama, a personalfriend, selected all these treasures, looking for recordings that follow Toots’ long and impressive career and are hard or simply impossible to… |
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The Wiggles – Wake Up Jeff [VHS] $12.99 Here’s the third toe-tapping collection of songs from the Australian kids’ group the Wiggles. Quickly described as the Monkees for the Barney set, these popular singers will keep your little ones moving about with their collection of original songs and standards. It’s unfortunate the group that packed in audiences in its 1999-2000 tour of America only has two songs recorded in concert; the bulk o… |
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The Wiggles Magical Adventure – A Wiggly Movie [VHS] $1.39 Grab your crunchy, munchy honey cakes: it’s time for a feature-length movie from Australia’s fab four, the Wiggles! Released Down Under in 1997 as The Wiggles Movie, this charming show gives fans a wholesome, 70-minute fix from the singing group’s pre-Disney Channel years. Today is Dorothy the Dinosaur’s birthday, and the Wiggles can’t wait to surprise her. Alas, sweet selfless Dorothy thinks… |
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Melody Time [VHS] $5.95 This is another collection of Disney shorts set to music, but this time the formula works. That’s predicated on the inherent strength of the individual pieces and almost all of them come through. Surprisingly, two American folk heroes, Johnny Appleseed and Pecos Bill, are the stars of this show, with rousty little tunes, humor, and compelling linear story lines (a rarity in most of these shorts). … |
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Graffiti Dark Head – 18H x 14W – Peel and Stick Wall Decal by Wallmonkeys $30.99 WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won’t damage your paint or l… |
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Popeye – Toot! Toot! $19.99 Popeye – Toot! Toot! – T-Shirt |
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Little Toot $59.99 Little Toot – Framed Art Print |
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Toot! $32.49 Xi:135 |
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Toot $24.33 No Synopsis Available |
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Toot Says Horn $49.99 Toot Says Horn – Giclee Print |
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Toot Toot $16.99 Albany Records:894 |
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Toot, Toot $10.04 This book is in Good Used condition |
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Toot and Kar Moon $49.99 James Presley Toot and Kar Moon – Giclee Print |
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Toot Toot : The Fall Of Jericho $2.39 “This book is for beginning readers it retells the Bible storyof Joshua and the Fall of Jericho. Just 25 words are used in this Hear Me Read Bible story. These words are repeated again and again to help your child develop a sight vocabulary and take pride in a growing ability to recognize words.” |
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Toot Toot Zoom! $13.31 No Synopsis Available |
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Toot & Puddle: A Present for Toot $5.35 No Synopsis Available |
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Tarara! Tarara! / Toot! Toot! $2.88 No Synopsis Available |
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Toot and Puddle: Toot’s Tour of India by Marsh, Laura Edition ILL, 0 $16.99 Toot’s adventures in India really take off when he climbs aboard an elephant called Rohini for a tour around town. The two become fast friends after Toot shares his apple and water with Rohini. Later, to thank Toot for his kindness, she takes him to see the secret, sacred elephant pool where Toot meets all of Rohini’s family. Toot is going to have an amazing story to tell when he arrives back home in Woodcock Pocket! |
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Top Of The World (Toot & Puddle) $7.99 When Toot, a pig who loves to travel, takes a walk that turns into a trip to France and Nepal, his friend Puddle sets out to find him. Ages 4-8 |